About Us

                              Al Yusra – Rooted in Heritage. Made for Relief.

Al Yusra was born from a deeply personal journey — one that spans oceans, cultures, and identities. It began in Africa, and continued in the United States, where beauty and wellness became less of a ritual and more of a challenge.

For our founder, relocating to a new country meant more than adjusting to a different climate or language. It meant walking into store aisles filled with products that didn’t recognize her skin, her hair, or her story. Harsh ingredients. Drying formulas. A beauty industry that often looked past women like her.

From that frustration grew a calling: to create real, nourishing relief — for herself, and for every woman who’s ever felt unseen or underserved in the world of skincare.

That calling became Al Yusra, which means “ease” or “relief” in Arabic — a name that reflects our mission to bring comfort, care, and cultural pride into everyday beauty rituals.

At Al Yusra, every jar is handcrafted with love, intention, and ingredients that honor generations of natural African wisdom — from rich butters to soothing herbal infusions. Our formulas are gentle, effective, and designed to restore balance, hydration, and confidence to dry curls, itchy scalps, and undernourished skin.

We’re more than a skincare brand — we are a healing space.

A space for Black women and all women of color to feel seen, valued, and beautifully cared for.

Whether you're rediscovering your natural hair, healing your skin, or simply reclaiming your glow, Al Yusra is here to bring you the ease and empowerment you deserve.